— GUIDES

Outbound and SDR guides for B2B leaders.

What an SDR really costs, how many you need, and what to test before you hire. Each guide comes with a free tool to run your own numbers.

Outbound metrics

Outbound KPI templates: what to track for calls, email and LinkedIn

Daily trackers and starting benchmarks for cold calls, email and LinkedIn, so you can see exactly where your funnel breaks.

Outbound strategy

Is cold outbound right for your business? How to tell, and where to start

Five signs outbound will work for you, which channel fits which buyer, and how to run a first test before you hire.

Objection handling

How to handle "not interested" on a cold call, with scripts

One question that tells you what "not interested" really means, and what to say for each of the three answers you'll get.

Cold calling

The cold call framework: 9 steps to book meetings, with scripts

A 9-step cold call structure for SDRs, with the formula and example script for each step. Built from the calls we run for clients.

Outbound readiness

Are you ready for outbound? What to test before you hire SDRs

Four questions that show where you stand, the four situations we see most, and the one thing to test first in each.

Pipeline planning

How many SDRs do you need to hit your pipeline goal?

Work backwards from your revenue goal to the meetings, SQLs and SDRs you need, plus what it costs and when it pays back.

SDR costs

What does an SDR really cost? The first-year math

The offer letter says $50K. Here's the real first-year cost of an SDR, line by line, and why most of year one isn't pipeline.

— LET'S TALK

Know what works in your market before you invest in it.

Start with a discovery call. We'll look at your market and your current motion, and tell you honestly whether we're the right fit. We run one Proof Sprint at a time.

Book a discovery call or email Inquiries@tofadvisors.com