Know who buys, why,
and what gets them to meet,
‍before you invest in growth.

The Proof Sprint: 11 weeks testing who to sell to, what to say, and where to invest, with real buyers. You get meetings along the way and a plan you can scale with confidence.

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— THE PROBLEM

Most growth plans fail because they are built on assumptions.

Companies invest in outbound, marketing, tools, and hires without knowing what actually works.

01
Assuming the right ICP
Targeting the buyers who look right on paper, without validating who is most likely to convert.
02
Assuming the right message
Leading with the solution, without validating which problem framing actually gets buyers to care.
03
Assuming research equals validation
Relying on trends and theory without testing how your market, buyers, competition, and internal realities interact.

More activity doesn’t fix what isn’t working. It just scales it.

You don’t just waste budget. You lose time, momentum, and confidence in sales altogether.

— HOW WE WORK

Most firms build the strategy or run the outreach. We do both.

We take your assumptions about who buys, why, and what will resonate straight to the market. Every campaign books meetings with ICP-fit prospects while testing a hypothesis, so you build pipeline while we prove what is worth investing in.

GTM consultants
A strategy document
  • Built on internal assumptions
  • Execution left to your team
  • No proof until you have spent the budget
Outbound agencies
Activity and meetings
  • Focused on outreach volume
  • Success measured in meetings booked
  • Strategy is not their job
TOF Advisors
Pipeline and proof
  • Every campaign books meetings and tests a hypothesis
  • Every conversation sharpens targeting and positioning
  • A playbook built on real buyer behavior

From hypothesis to
proven answer
in 11 weeks.

Our prospecting and outreach stack is included, so there is no new software to buy to run the test.

Weeks 1–2 · Discover
Understand the Business, Buyers & Market
Leadership and client interviews
Sales call and win/loss review
Competitive positioning scan
Your time~4–5.5 hrs per leader: interview, tool access, ICP session
Output: Hypotheses on who will buy, why, and what gets them to engage
Weeks 3–4 · Design
Develop the GTM Strategy
ICP and buyer personas
Outbound positioning and messaging
Target list and GTM risk assessment
Your time~2–2.5 hrs per leader: review and alignment session
Output: A GTM playbook and campaigns ready to launch
Weeks 5–11 · Validate
Execute, Learn & Optimize
Email, LinkedIn and cold-call sequences
Meetings booked with ICP-fit prospects
Weekly optimization and review syncs
Your time~1.5–3 hrs per week: booked calls and a 30-min sync
Output: Qualified meetings + a clear scale, pivot, or pause recommendation
— RESULTS

What our work has produced.

Combined results across TOF client engagements, from live market execution, not projections.

$74M+
Pipeline generated
Through outbound systems we built and ran for clients.
$20M+
Closed revenue
Sourced directly from outbound.
10X
Increase in SQL generation
Within 9 months.
— THE DELIVERABLES

Eight things you own at the end of the Proof Sprint.

Every one of them earned in live execution with your market, not written from a desk.

01
Meetings booked with your ICP
Sales opportunities your team can advance.
02
Refined ICP and segmentation
Which industries and company profiles convert best.
03
Buyer personas and buying intelligence
Who decides, what they care about, and what holds them back.
04
Validated positioning
Messaging refined through real buyer engagement.
05
Signal-based targeting framework
The events and conditions that flag a buyer worth contacting.
06
Outbound campaign playbook
Messaging, sequences, and targeting, documented.
07
Voice-of-customer and objection intel
Why buyers engage, object, or walk away.
08
Performance analysis and roadmap
What to prioritize, scale, or drop next, including pricing, market entry, and hiring decisions.
— PROOF TO SCALE

The Proof Sprint proves it. Phases 2 and 3 scale it.

The Proof Sprint is Phase 1 of Proof to Scale, our three-phase engagement. If the market says outbound works, we help you build it and run it.

01
Phase 1 · You are here
Proof Sprint
11 weeks in market proving who to target, what to say, and where to invest, with meetings booked along the way. The results also guide bigger calls: pricing, which market to enter first, and whether to hire.
02
Phase 2
Build the system
We build your internal outbound processes, then hire and train the SDRs to run them.
03
Phase 3
Lead and scale
We act as your SDR leaders, managing the team day to day to keep them on track and scale the results. Also available on its own as Fractional SDR Management.
— IS THIS FOR YOU?

Built for B2B teams about to invest in growth.

The Proof Sprint works best before you commit to the headcount, tools, or budget, not after.

A strong fit if
  • ✓ You are entering a new market or launching a new product or service
  • ✓ Most of your new business comes from referrals and inbound
  • ✓ Your outbound is busy but not booking meetings with the right buyers
  • ✓ You are about to add SDRs, tools, or outbound budget
Not the right fit if
  • ✕ You only want meeting volume, with no strategy behind it
  • ✕ You want a strategy document to execute yourself
  • ✕ You are not ready to act on what the market tells you

We take on one client at a time and work as an embedded part of your team.

Book a discovery call

Stop guessing your GTM strategy. Invest with confidence.

Book a discovery call