— Pipeline model

What would it take to hit your number with outbound?

Start from a revenue goal or an SQL goal. The model works back to the team, the cost, and how long it takes to pay off once ramp time and your sales cycle are counted.

Your assumptions

Pre-filled with typical figures. Change any of them.

Goal
$
$
Funnel
%
%
mo
Cost of outbound
$
$
$
mo

SDRs needed
Meetings per month
SQLs per month
Deals per year
Outbound cost per year
Cost per SQL
Cost per closed deal

The first 18 months

New SDRs ramp up, then each deal takes a full sales cycle to close. This is when the money comes back.

Closed revenue (cumulative)Outbound cost (cumulative)

Every number on the left is a guess until you test it.The Proof Sprint replaces these assumptions with your real reply, meeting and win rates in 11 weeks, before you hire anyone.

Book a discovery call

Default figures are starting points, not promises. SDR cost and ramp reflect common industry ranges (about $117K–$173K fully loaded per year and roughly 3 months to ramp). Meetings per SDR reflects TOF client results. The model assumes 48 selling weeks a year and full team hired in month one.

— READ THE GUIDE
How many SDRs do you need to hit your pipeline goal? A worked example →