Senior SDR leadership, without the full-time hire.

You have SDRs. What's missing is someone running them every day. We step in as your SDR leadership and run the coaching, systems and daily cadence, so activity turns into pipeline.

— WHY TEAMS CHOOSE US

All the leadership of a great hire. None of the hiring gamble.

01
Proven, not promised
You're not betting on an interview. You get operators who've already built SDR teams that book meetings with the right buyers.
02
Two experts, one fee
Felix runs your SDRs day to day. Nadean sharpens your outbound strategy and runs bootcamp-style training. All for less than one full-time hire.
03
With your SDRs all day
Morning syncs, pipeline reviews, pitch practice, live feedback and end-of-day reviews. Your SDRs can reach us whenever they need help, all workday.
— WHAT WE RUN

Everything an SDR leader owns.

01
Daily cadence
Daily syncs and weekly 1:1s, so priorities are clear and problems surface early.
02
Coaching
Call and email reviews, objection handling and live feedback on real conversations.
03
SDR playbook
Targeting, messaging, sequences and talk tracks, written down so the team runs the same plays.
04
Hiring and ramp
Help hiring the right reps and a structured onboarding that gets them productive fast.
05
Performance management
Clear targets for activity and meetings, tracked weekly, with action when someone falls behind.
06
Pipeline reporting
One view of what outbound is producing, shared with your leadership every week.
— RESULTS

What well-run SDR teams produce.

Combined results across our client engagements.

3–4
Qualified meetings booked per SDR per week
5 wks
Average time to full SDR productivity
10X
Increase in SQL generation within 9 months
— WHY NOT JUST HIRE?

Why not hire a full-time SDR manager?

Sometimes that’s the right call. Here’s what each costs in year one, and what you get for it.

38% less
You save $75K in year one, and get two senior people instead of one.
Full-time SDR managerOne person
$195K
TOF Fractional SDR ManagementSDR leader + outbound strategy expert
$120K

Not counted: the months the seat sits empty while you recruit, the ramp before a new manager is effective, and the pipeline you miss in the meantime.

Year-one cost. Full-time figures use US pay for SDR managers at 100% of quota (Salary.com, Apollo.io), 30% for benefits and payroll taxes (government data puts it higher) and a 20% recruiter fee. TOF is $10K a month.

Want to see what an in-house hire really costs? Try the SDR Cost Calculator

Hiring a full-time SDR manager
TOF Fractional SDR Management
What you get
Full-time hireOne SDR manager.
TOFEverything a full-time SDR manager does, plus an outbound strategy expert for strategy improvements and bootcamp-style training for your SDRs.
Time to impact
Full-time hireMonths to find the right person, then months more before they know your team and market.
TOFThis is all we do, so we get up to speed on your team and market faster than a new hire can. And we bring an outbound best-practice playbook, so there’s a system and a game plan from day one.
Cost
Full-time hireAbout $160K to $220K in year one for pay, benefits and a recruiter fee. More if you have to replace them.
TOF$10K a month. 26% to 46% less in year one, for two senior people instead of one.
Experience
Full-time hireOne leader, usually bringing the playbook from their last company.
TOFWhat we’ve learned running SDR teams across many companies and markets.
Risk
Full-time hireA wrong hire can cost you a year: the search, the ramp, the exit and the restart.
TOFFlexible. If it isn’t working, you aren’t locked into a hire.
What you keep
Full-time hireIf they leave, the know-how often leaves with them.
TOFThe systems, playbook and coaching rhythm are documented and stay with your team.
— IS IT A FIT

Built for teams that already have SDRs.

Start with Proof to Scale if
You don't have SDRs yet and aren't sure outbound will work.
You haven't tested which buyers and messages actually land.
You want proof before you spend on hires and tools.
— LET'S TALK

Know what works in your market before you invest in it.

Start with a discovery call. We'll look at your market and your current motion, and tell you honestly whether we're the right fit. We take on one client at a time.