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Services
SDR Coaching
We go beyond basic training. We become hands-on coaches, reducing leadership workload while driving measurable improvements in SDR performance.
What’s included
One-on-one training sessions
Daily pitch practice
Call, email, and activity reviews
Custom SDR playbook
Playbook creation for continuous learning
Persona and ICP targeting guidance
Outreach best practices optimization
Empower your SDRs with personalized coaching that focuses on skill development, confidence building, and performance consistency.
Go-to-Market (GTM) Strategy & Execution
We don’t just design strategies. We test them in the field.Through executive-led outbound execution, we validate your GTM in real buyer conversations, revealing who’s ready to buy now and why.
What’s included
Persona and ICP research for precise targeting
Outbound messaging frameworks for cold calls, emails, and LinkedIn
SDR enablement integrated into your GTM testing process
Live tested campaigns that validate demand and messaging
Continuous optimization through real time performance data
Data backed recommendations for marketing, sales, and product
Build a predictable, high quality pipeline with proven strategies tailored to your product and market.
Fractional VP
Get C-level expertise at a fraction of the cost. We deliver hands-on leadership that accelerates GTM success, minimizes risk, and drives sustainable revenue growth.
What’s included
GTM strategy creation, execution, and optimization
SDR and AE team management and enablement
Direct sales team leadership and performance management
Sales process optimization, including CRM workflows and reporting
Strategic planning, forecasting, and revenue growth roadmaps
Cross-functional alignment with marketing and customer success teams
Ongoing performance analysis and continuous improvement strategies
Scale your GTM with experienced leadership that knows how to build, test, and grow systems that convert.

Free TOF Resources
At Top of Funnel Advisors, we’re not just strategists. We’ve lived the SDR journey ourselves.
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